Wilfred's Aperitif - Bittersweet Non Alcoholic Spritz

Wilfred’s Aperitif, a standout non-alcoholic spritz, is brought to life by the innovative team at Wilfred’s, founded by Chris “Wilfred” Hughes in Britain. Inspired by a desire to reinvent the spritz for a new era of mindful drinkers, the brand emerged from Hughes’ frustration with uninspired, overly sweet alcohol-free options. A former engineer known for his work on Japanese speed trains, Hughes applied his meticulous approach to crafting Wilfred’s, spending over 18 months perfecting the recipe. Launched as a premium 0.0% ABV aperitif, it blends natural botanicals like zesty bitter orange, aromatic rosemary, and a hint of rhubarb, capturing authentic British flavors from his family’s garden and marmalade traditions. Celebrated as Britain’s #1 non-alcoholic drink at the 2020 Great British Food Awards, Wilfred’s delivers a bittersweet, complex taste that shines with tonic, offering a sophisticated alcohol-free experience.