Free Spirit was born when two female entrepreneurs hit up against the same problem, the lack of alcohol-free drink options in Singapore, and decided to join forces to deliver the solution.
A growing number of people worldwide want to reduce, or eliminate, alcohol from their lifestyle. Free Spirit’s founders passionately believe that those consumers should be free to choose a sophisticated adult drinking experience and not be relegated to sweet sodas and mocktails. Asia is lagging behind other parts of the world when it comes to alcohol-free options, and Free Spirit is on a mission to put that right.
Rebecca Forwood from The Fishwives and Emma Pike from Farmer’s Market are competitors in the food industry, who are using their combined energy and experience to bring Singapore consumers a carefully curated list of alcohol-free beverages that taste as good as the real thing.
Rebecca runs The Fishwives, a successful food retail business with a store and online presence in Singapore. The Fishwives has grown from small beginnings in Hong Kong in 1990 when Rebecca’s mum and aunt began importing small shipments of NZ King Salmon, to one of Singapore’s most recognisable food retailers. Rebecca took over The Fishwives in 1998 and is passionate about sourcing clean, healthy, sustainably produced food for her customers.
Emma is the founder of Farmer’s Market, one of Asia’s leading online butchers. Emma’s a serial entrepreneur who started her first business at age 15, and when she couldn’t source the premium quality Australian meat and seafood she wanted for her family in Hong Kong, starting Farmer’s Market was her solution. Since opening in Hong Kong in 2016, and launching in Singapore in 2019, Farmer’s Market has quickly become well known for supplying restaurant-quality meat and seafood at affordable prices.
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